Indie & Co.

Project: Web Design + Full Point of Sale & Barcode Integration + Full eCommerce Store
Style: Full eCommerce + Point of Sale (POS) with large catalog of products from different vendors with professional & multi-channel selling
Website: www.indieandco.co
Instagram: @indieandco.co

We originally built Sara's website in 2021 and her business has grown exponentially. She reached out in mid-2024 for a full systems overhaul including:

• Integrating the full Wholelsale Portal that comes with Shopify Plus (B2B) inclusive of different website layout / colors from her DTC website, different messaging, more simple navigation layout, and custom products and prices option PER wholesale customer
• Custom internal app to address custom overall order minimums and custom per product minimums for B2B / wholesale (i.e. a customer must add at least $250 worth of product to the cart prior to being able to checkout)
• Setup custom shipping rates for DTC customers vs B2B customers
• Integration of Combined Listings (products are listed as separate AND as combined on the front end)
• Integration of Bundles (buy a shirt and bottoms that are technically different listings, but they're served up on the front end under one listing)
• Completing Shopify Plus setup

Thereafter, Sara's business continued to scale, so we went back to the drawing board for a re-build that would further support combined listings, bundled listings, upsells and more to capitalize on missed revenue opportunities because of UI/UX. This scope included:

• Built out a totally new theme that supports bundles, sibling products, and upsells.
• Created sibling collections for all sibling products so that shoppers can shop individual products, but also be able to see other product options underneath each product
• Implemented ability to “Complete the Look “ / upsell customers on other items right within the product and also follows through to cart.
• Incorporated a meet the model pop up so customers can self analyze what size might be best for them
• Setup bundles for all loungewear set
• Created template language and custom product template for Sara to use for pre-ordered items. Added dynamic announcement to the checkout so if customers have pre-ordered items in their carts, it lets them know that these items will ship at a later date than in-stock item
• Built out fully functional wholesale portal inclusive of custom parameters set for customers who are logged in to see certain shipping notices on pre-ordered products, welcome notices, etc. (not just an app integration).
• Implemented Best Seller collection + badges

Sara's kind words:

"Working with Skyler has been an absolute GAME CHANGER! I have two businesses and initially hired her to create a website for one of them. I immediately knew that I wanted her to do the same for the second. You can tell she takes pride in her work and strives to do the best possible job for her clients. She dials into the specific needs of what each client needs. She is so easy to work with and makes sure you are set up for success. I especially love all the training videos that she provides for you to reference. I am not great when it comes to all the technical stuff but she makes it easy to understand.  I would recommend her to anyone needing any assistance with their website. There isn't anyone else I would trust with my websites."

Original Build Highlights:

• From concept to creation - migrated and managed timeline of launch + a full re-brand collection creation and email campaign ready within 8 weeks. 
• Implemented new domain for new brand name (indieandco.co) on behalf of client and transferred old domain from Wix to new domain management + re-routed previous domain (adipofdarling.com).
• Enterprise Klaviyo Email Integration and Training+ pre-launch campaign and launch campaign. Text messaging integration too.
• Custom Coding & Integrations:
• Auto-assignment of SKUs / Barcodes + Point of Sale system hardware & label requirements + training on workflow of lifecycle of product when it comes in the door to when it is bagged, tagged, and labeled on the floor.
• Back in stock auto-emails to customers
• In-depth, strategic sorting and filtering capabilities (by ring size + collection type)
• Ability for customers to "favorite" items and have a saved "wishlist" when visiting to site
• Integration with Faire Wholesale
• Custom 1:1 ratio images so client doesn't have to scale or resize images 

Indie & Co.'s Homepage:

You can see more over on Indie & Co.'s website here!