Mustard Beetle
by Skyler Thomas
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*Full Wholesale Portal build completed in January '25. More details below!
Client: Mustard Beetle
Project: Multi-channel press, textiles, and goods business based in LA
Style: Mega eComm build where artsy & colorful meets large inventory, multi-channel sales (Shopify, Etsy, Faire) + integrated shipping platform, Shipstation
Instagram: @mustardbeetle
Instagram: @mustardbeetle
Website: mustardbeetle.com
Wholesale Portal Build (January '25):
Elizabeth came back to Citizens to assist her in rolling out a fully integrated wholesale portal. She had been selling wholesale on Faire for a little over a year and wanted to give customers the option of purchasing through the website. We rolled out a highly-customized experience for B2B shoppers that sits within Elizabeth's current website and leverages current customer accounts so the shopping experience is seamless. Here are a few screenshots:
Landing page that gives notice that a customer is shopping wholesale - this is based on a customer tag in the system:
Prices at varying discounts - some were percentage based while others are price based discounts:
Minimums per product implemented + custom CSS used to make the wholesale cart feel on brand to Mustard Beetle: Custom fonts for headers, product titles, and more:
Original high-level website scope:
- Integration with Shopify > Etsy: Intense custom build that included Order Syncing, SKU syncing, Price Syncing, and Inventory syncing to Etsy + all orders that are placed on Etsy to be sync'd back to Shopify so that everything can be managed from 1 platform
- Integration with Shopify > Faire - Order Syncing and Inventory Syncing that are placed on Etsy to be sync'd back to Shopify so that everything can be managed from 1 platform
- Integration with reviews platform to bring in all reviews from Etsy to products listed in Shopify
- Integration with Shopify > Shipstation - All orders from Etsy & Faire are also imported into Shipstation so shipping can be managed in 1 platform.
- Custom coded "Add Gift Wrapping to Order" option at checkout
- Custom coded floating elements and wave transitions throughout the website
- Coded Metafields to create intense filter sets so that shoppers can filter down product results by color, by theme, by Product Type, and more.
- Implemented Cookies app to comply with all selling overseas privacy policies.
- Implemented email campaign (launch email, welcome email, abandoned cart email and more)
- Implemented Digital Downloads option for digital products to be delivered to customers email address
