Web development that's

on your side & In

your fan club

Ensuring all parts of your website work together for your good — so you can focus on sharing your goodness with the world.

The Citizens Custom

A custom Shopify website built specifically for your business where we focus on strategy, integrations, return on investment, and scalability.

There's so much that goes into a new eComm website build. You need a partner on your side that's walked the walk and understands (and loves!) eComm workflows, metrics, integrations, and more. From owning my own eComm business since 2015 to working with big brands featured in West Elm, Target, REI, and more, I know I'm equipped to help scale your business through a functional, strategy-driven Shopify build.

Available in 3 different sized packages to fit your businessES needs.

high-level details →

  • 1:1 collaborative working with our team served in 3 different sized packages - Core, Classic & Comprehensive to meet your business where you are goal-&-budget-wise.
  • This is an all-encompassing strategic deep dive and overhaul of your procedures / processes. Think: brand, copy, photography, & web design + development & more.
  • Includes integrations like Etsy, Faire, Shipstation, Klaviyo and more that are done-for-you by experts.
  • In-depth training and 30-day post launch support so you feel good about managing your gorg new spot on the web!

We're here to help your light shine before your dream customers and do more of what lights you up through strategic Shopify builds backed by a whole lotta eComm experience.

COMING SPRING 2025:

The Citizens Course

Way more than just a Shopify tutorial.

A robust, more-than-just-Shopify, course that is best for small businesses with driven, open-to-learn, and dedicated owners who have the time & energy to self-guide through an information-filled eCourse + checklist to build an awesome online presence.

  • 5 powerful eCourse modules (self-paced)
  • A 2 hour working sessions / 1:1 support with Skyler post Course-completion to give guidance, address questions, and prepare you for launch.
  • Each module is jam packed with everything I teach my 1:1 Custom clients (entity creation and photoshoots to designing and developing your website plus copy prompts, brand guidelines, email lists & funnels and more)
  • One-time payment with lifetime acccess

Kind words from our clients:

"There isn't anyone else I would trust with my websites."

—Sara Banham, Owner of Indie & Co. and Indie Rae

"Working with Skyler has been an absolute GAME CHANGER! I have two businesses and initially hired her to create a website for one of them. I immediately knew that I wanted her to do the same for the second. You can tell she takes pride in her work and strives to do the best possible job for her clients. She dials into the specific needs of what each client needs. She is so easy to work with and makes sure you are set up for success. I especially love all the training videos that she provides for you to reference. I am not great when it comes to all the technical stuff but she makes it easy to understand.  I would recommend her to anyone needing any assistance with their website. There isn't anyone else I would trust with my websites."

—Sara

“Skyler has set the standard high for me on how projects like this should be done. I knew what to expect in the process as she was clear about that up front, but didn’t expect that it would actually be fun along the way. Her knowledge and expertise were impressive, and if she didn’t know something, she was honest about it— and figured it out! She was open to new ideas, but also knew the best practices and what would be bring traffic and sales. I would 100% recommend Skyler to every one I know who would like update their website with fresh design and thoughtful behind the scenes insight. Personally, I love to mix business and pleasure— and Skyler exceeded my expectations on both. “

—Karrie

"I would 100% recommend Skyler to everyone I know who would like update their website."

—Karrie Dean, Owner of Happy Habitat

"Totally worth the investment and I feel like I've made a lifelong friend along the way."

—Vanessa Lee, resetreality

"Building a fully functional, beautifully designed, Shopify website that would also work for my in-person selling needs scared me for a decade. When I reached out to Skyler initially, she immediately treated me like a partner and offered me advice even before I hired her to do the full project. I knew then that Skyler's expertise, empathy, and energy would result in the most amazing collaboration to get my project off the ground. She walked me through challenging moments of the process with grace, and cheered me on when we made big breakthroughs. I couldn't recommend her more to clients who want to build out their dream website and need a guide through the complex technical AND emotional process creating it. No questions were ever off the table, and I learned so much from Skyler. Totally worth the investment (and I feel like I've made a lifelong friend along the way)."

—Vanessa

Recent Work

  1. Read more: Happy Habitat
    Happy Habitat

    Happy Habitat

    Kind Words from Karrie: "Seriously- you are a rarity! It's been seamless! And not exhausting but exciting! You've been an absolute pleasure t...
    Read more
  2. Read more: XOXO Boutique
    XOXO Boutique

    XOXO Boutique

    Client: XOXO Boutique Project: Fun & funky meets classic vibes for an online + brick-and-mortar store located in Oxford, MS Style: eComm ...
    Read more
  3. Read more: Indie & Co.
    Indie & Co.

    Indie & Co.

    *Special custom projects completed July 2024. More details below!  Client: Indie & Co. (formerly A Dip of Darling) Project: Web Design + Full...
    Read more

Ready to SHOOT-FOR-THE-STARS together?