Indie Rae

Project: Brand Color Palette + Brand Style Direction + Web Design + Full eCommerce Store
Style: Full eCommerce with Simple Meets Statement and easy-to-use interface for shoppers
Website: www.indierae.com
Instagram: @indierae.designs

Highlights:

• Developed brand concept and color palette / brand vibe & feel with the main concentration on how to blend new, simple everyday style jewelry with the already existing business of statement style jewelry.
• From concept to creation - managed timeline of launch collection creation and email campaign ready within 6 weeks. 
• Implemented new domain (indierae.com) on behalf of client and transferred old domain from Wix to new domain management + re-routed previous domain (indieraedesigns.com).
• Email Integration + pre-launch campaign and launch campaign (built a list of with 250+ subscribers at the time of launch)
• Brand Palette creation + social media icon creation + secondary logo creation
• Custom Coding & Integrations:
• In-depth, strategic sorting and filtering capabilities (by ring size + collection type)
• Custom ring product pages that gather size info without it being tied to stock so Sara could accomplish the workflow she was looking for for her "made-to-order" product listings
• Custom Gallery of previous work
• Custom 1:1 ratio images so client doesn't have to scale or resize images 

Indie Rae's Homepage:

Indie Rae's Website Before:

Indie Rae's Launch Email (one of a series):

You can see more over on Indie Rae's website here!