Indie Rae

Indie Rae

by Skyler & Co.

Client: Indie Rae Designs

Project: Brand Color Palette + Brand Style Direction + Web Design + Full eCommerce Store
Style: Full eCommerce with Simple Meets Statement and easy-to-use interface for shoppers


  • Developed brand concept and color palette / brand vibe & feel with the main concentration on how to blend new, simple everyday style jewelry with the already existing business of statement style jewelry.
  • From concept to creation - managed timeline of launch collection creation and email campaign ready within 6 weeks. 
  • Implemented new domain ( on behalf of client and transferred old domain from Wix to new domain management + re-routed previous domain (
  • Email Integration + pre-launch campaign and launch campaign (built a list of with 250+ subscribers at the time of launch)
  • Brand Palette creation + social media icon creation + secondary logo creation
  • Custom Coding & Integrations:
    • In-depth, strategic sorting and filtering capabilities (by ring size + collection type)
    • Custom ring product pages that gather size info without it being tied to stock so Sara could accomplish the workflow she was looking for for her "made-to-order" product listings
    • Custom Gallery of previous work
    • Custom 1:1 ratio images so client doesn't have to scale or resize images 

Indie Rae's Homepage:

Indie Rae's Website Before:

Indie Rae's Launch Email (one of a series):

You can see more over on Indie Rae's website here

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